{HERMèS' SUCCESS HAS BEEN DRIVEN BY SHORTAGE

{Hermès' Success Has Been Driven by Shortage

While the majority of deluxe brand names drive direct exposure with social networks advertising, star collaborations and style shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its primary products have not altered a lot in decades; it does not have TikTok, and does not give

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